Helping Businesses transform their Distribution to Generate Revenue
Do you manage a tourism or accommodation business?
Do you struggle to balance looking after customers & finding time to work on your business?
Are you looking for help to grow your business revenue ?
Tourism business owners and managers have to keep up with an ever-changing digital marketplace. The variety of technology product options makes it hard to know which is the best one for you. Customers are continually being trained to expect the cheapest price online.
Your priority is the guest experience. With limited time at your disposal, managing OTAs (Online Travel Agents) and your own website & trying to market your property through social media and google, is a balancing act.
When do you find the time to work 'on your business'?
How do you know what marketing idea your money is best spent on?
How do you learn to use your systems more efficiently?
What is your Return of Investment per activity?
How do you budget for the future?
OTAs are your billboards to the world. Customers book on sites they like.
How do you make yourself visible to them?
Distribution is the skill of using technology, to maximize your business visibility and the presence of your property on OTAs whilst evaluating the results to identify opportunities for growth.
The way your technology is setup and connected, determines the effectiveness of your distribution and the quality of the outcomes you get.
Understanding what drives each OTA, the audiences they speak to and the content they love, allows you to align your business goals with the best opportunities they offer.
Your data is full of stories about customers - where they find you, what they like & why they're willing to pay for it. Setup well, reports can help you hear the stories easily.
Converting customers into direct guests is about taking your story and your voice to them and welcoming them in the door. It is possible to make this manageable, fun & revenue-generating
"If you try something new and it works.. that's luck.
When you understand why you did it, measure the outcome and repeat it.