Purpose & Values

We want you to know WHY we exist and WHAT drives our method.

​

RevenueGen was created with a clear vision and purpose drawn out of years of work & engagement with the Hospitality & Tourism Industry and having witnessed the challenges that smaller business owners and employees in this industry have to navigate.

Discovery

• We are committed to a scientific method of gathering information and data

• We consider public information, business information & feedback from owners & stakeholders

• We support decision-making based on information, data & market analysis

• When decisions must be made on gut-feel or assumptions, we believe in a Try-Measure-Evaluate strategy

Courage

• The gaps, problems, challenges we discover are opportunities to improve the businesses we work with

• There is no place for blame in our method. All discovery must lead to conversations & brainstorming.

• We believe that nothing is impossible if our goal is good & work is honest.

• We are not afraid to ask the questions that we might not have answers to

• We are committed to relationships with those we work with, even when we disagree 

Awareness

• We believe in educating as we discover & sharing our learning with our clients

• We are committed to collaboration & transparent communication with those we work with

• We believe in having a measurement for success that allows us to benchmark our performance

• We communicate our expectations of ourselves & our clients

OUR PURPOSE

To empower small businesses with the confidence & skills to navigate a constantly changing online marketplace.

To encourage young people in the industry and create opportunities & abilities in them that drive career growth.

To create a community of awesome humans that transform the industry from the bottom up