Desk with Book

Lockdown List #1 - Tidying up OTA Listings

Updated: Sep 23, 2021


Business manager working from home
Making the most of Lockdown - Pause & Pay Attention to Yourself and your Business

Property Description

  • Any new information or fun facts to add?

  • Maybe refresh the vocabulary

  • Any details that are no longer relevant?

  • Could you perhaps use some of the key words that are SEO relevant?

Facilities Offered

  • Did you put in a new spa or upgrade the heating in your rooms?

  • Perhaps collaborated with a community business to offer extra services to your guests?

  • Be sure to tick of all the general facilities you offer as well as all the in-room facilities

  • It might be obvious to you...not so, to everyone else. If you have it, make sure they know about it.

Room Types

  • Do the descriptions adequately describe the differences between your room types?

  • Do you have too many room types? Could you consolidate some of them?

  • Is the best feature about your room, obvious to your guests?

  • Does the hero image show the best aspect of your room?

  • Have you listed all your room types consistently across all your OTAs & website?

Child Policy

  • Have you got one?

  • Define child age and infant age. Define the age that requires an extra bed.

  • Can guest book children and extra beds on your listing?

  • Be clear about activities and areas that are 'adult only'

Cancellation Policy

  • Are you able to offer more flexibility? Consider having more than 1 cancellation policy

  • State clearly if you offer refunds or give credits

  • Its a good idea to find out how many cancellations you process and what the lead time for them is

What's Nearby

  • List restaurants, activities, scenic spots, places of interest, business districts, entertainment etc.

  • These are the features that give guests a reason to stay with you

  • Seclusion, stunning views, historical interests are also features guests are looking for

  • The more information about the area round you, creates a reference & expectation of the experience for guests

Photos & Images

  • Have you got any new ones to upload?

  • Images of breakfast, public areas & pretty spots at your property convey a well-rounded stay experience

  • Remove blurry and small images

  • Remove duplicate images

  • Be creative & ask for help if you need it




 

RevenueGen helps tourism businesses transform their distribution & data narrative to generate better revenue outcomes.

We work with businesses based on their requirements. We train teams and design reporting that suits their specific needs.


15 views0 comments

Recent Posts

See All